[ Tips ] 一分鐘使用導覽
商品編號： 9-799-139 出版日期： 1999/03/26 作者姓名： Montgomery, Cynthia A.;Gordon, Elizabeth J. 商品類別： Other 商品規格： 22p 再版日期： 2005/01/31 地域： 產業： 個案年度： 1998 - 1998
商品敘述：
In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell''s strategy and its elaboration throughout the organization, as well as the importance of selecting appropriate acquisitions to grow the company. Do Calphalon and Rubbermaid fit with the company''s long-term strategy of growth through acquisition and superior service to volume customers? A rewritten version of an earlier case.
涵蓋領域：
Brand management;Business expansion;Mergers and acquisitions;Process management;Strategy management
相關資料：
, (9-702-401), 17p, by Cynthia A. Montgomery;, (XLS334), 0p, by Cynthia A. Montgomery, Elizabeth J. Gordon
哪些人也有訂購？